Introduction: A Luxury Development Under the Microscope
The spotlight has shifted to The Address by GS Thane, a high-profile residential project that embodies luxury living, but also raises questions about premium pricing and financial disclosures. As a part of Raymond Realty, The Address by GS has drawn attention, not only for its design and amenities, but for its price tags and audit trails.
This post offers a deep dive into the premium rates of 3bhk The Address by GS, unpacks whether The Address by GS Thane is truly worth it, and examines if there’s more beneath the surface of The Address by GS Thane’s glitzy façade.
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Context & Profile of The Address by GS Thane
The Address by GS Thane is located in J K Gram, on Pokhran Road No. 1, Thane West. Developed by Raymond Realty, the project spans about 5 acres and includes 570 units in 3, 4, and 5 BHK configurations.
Key project details:
- Sizes: 3 BHK units range ~930–1,178 sq ft; larger 4/5 BHKs follow suit.
- Timeline: Launch December 2022; possession estimated December 2026.
- Developer pedigree: Backed by Raymond Group, active in real estate since 2019 and now fully demerged as Raymond Realty.
Buyers often wonder: Is the premium price of 3bhk The Address by GS justified?
Market Positioning
At ₹21,300 per sq ft, it’s positioned well above Thane West averages (₹12–15 K psf). Higher-end amenities and Raymond’s brand play key roles, but the premium remains steep.
Quality Perceptions
Marketing speaks of “luxury,” “design‑oriented architecture,” and “ignoring the city’s noise”, reinforcing the premium narrative. Promises of craftsmanship, green surroundings, and modern layouts aim to validate the price.
Comparative Advantage
Proximity to Viviana Mall, major hospitals, schools, and enhanced infrastructure like metro and highways support higher value. But when compared to built peers—Godrej Properties, Lodha Group, Sheth Developers —the upward swing in rates could outpace tangible upgrades.
Strong Positive Aspects — Why Buyers Are Interested
Despite premium pricing and finance scrutiny, the appeal of The Address by GS remains strong.
Handpicked Amenities & Lifestyle
Marketing highlights design-led architecture, quiet luxury, family comfort, and cutting-edge craftsmanship.
Developer & Brand Confidence
Backed by Raymond’s 125+ acre land holdings in Thane, long-term land access and integration with broader strategies reassure buyers.
Momentum in Sales
Q1 and Q3 FY25 booking volumes (~₹600 Cr) confirm robust demand. Repeated successes like 3bhk and 4bhk tower launches further drive interest.
Asset-Light Growth via JDAs
Raymond Realty employs JDAs to grow capital-light (~₹14,000 Cr pipeline outside core land). This model limits risk and promotes rapid scale.
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Legal & Compliance Considerations
RERA Compliance
RERA registration confirms project regulation for timely delivery and escrow account use.
Timely Possession
With possession slated for Dec 2026, buyers should track construction milestones—RERA mandates quarterly disclosures.
Financial Audit and Statutory Reporting
Raymond Realty, as a listed spin-off, must provide audited financials. Q4 FY25 margin strength and upcoming listing (Q2 FY26) suggest healthy governance.
JDA Risks
JDAs reduce development costs but may delay timelines. Full transparency here is essential for legal scrutiny.
- Premium rates stem from a combination of brand, location, and luxury deliverables—but may strain upward value momentum.
- Financial records, though showing fluctuation, remain strong, transparent, and industry-aligned.
- Regulatory and operational compliance is intact, with no red flags in the disclosure history.
Key Highlights of The Address by GS
Advice for Prospective Buyers & Investors
- Verify delivery milestones via RERA online for 3bhk The Address by GS.
- Compare per‑sqft rates with similar projects on Pokhran Road.
- Review JDA disclosures to understand funding/development timelines.
- Track financial results post‑listing (Q2 FY26+).
- Audit internal quality—materials, construction standards, and amenities match the price.
SEO-Rich Keyword Integration
- As interest grows around The Address by GS Thane, clarity on its rate vs records is key.
- The spotlight on The Address by GS Thane pricing is offset by strong booking metrics.
- Many buyers seek 3bhk The Address by GS for its premium lifestyle offer.
- Anticipation is building for The Address by GS season 2, its next phase.
- Raymond Realty, The Address by GS continues to reinforce its brand equity through disclosure and growth.
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Top 5 New Projects in Pokhran 2 Road
Despite the concerns regarding premium rates and speculative financial narratives, buyer interest in The Address by GS Thane remains exceptionally strong. Let’s explore the reasons behind this enduring demand:
Reputation of Raymond Realty
Many buyers associate the Raymond brand with trust and legacy. As a household name in Indian textiles and now transitioning aggressively into the real estate market, Raymond Realty, The Address by GS has managed to leverage that goodwill.
The luxury real estate vertical, although relatively new, has not only demonstrated consistency but also fulfilled past project promises, notably in their Ten X Habitat project in Thane, which had remarkable customer reception and timely possession milestones. This track record builds investor confidence for current and upcoming launches like The Address by GS Season 2.
Word-of-Mouth and Social Validation
There is a growing buzz online about the design standards, views, and architectural finesse at The Address by GS. Social media influencers and real estate reviewers have highlighted everything from floor-to-ceiling windows to dual-sided ventilation in the 3BHK layouts.
Whether it’s a tweet about the smart home systems or a YouTube walkthrough by a realty channel, the digital validation has amplified visibility and credibility for the project. The 3bhk The Address by GS configuration, in particular, has emerged as a preferred choice among nuclear families.
Buyer Demographic Fit
This project appeals primarily to:
- Upper-middle-class professionals from Mumbai and Navi Mumbai
- Business owners in the Thane-Bhiwandi industrial corridor
- Non-resident Indians (NRIs) looking for a branded developer offering RERA-compliant luxury
Their motivations aren’t just about capital appreciation; many want end-use homes that balance connectivity, amenities, and legacy value.
The Address by GS Season 2 – What’s Next?
With the original project gaining traction, there is already curiosity about The Address by GS Season 2. What does this phase mean for investors and new buyers?
Projected Launch and Expansion
Although not officially launched as of mid-2025, The Address by GS Season 2 is rumoured to include:
- Additional towers with slightly smaller carpet areas to accommodate broader demographics
- Revamped payment plans for better affordability
- A new clubhouse and smart health-focused amenities (gym pods, air-quality monitoring)
This upcoming launch is expected to serve as a natural progression for buyers priced out of the initial offering, thereby broadening the demand base.
Impact on Current Buyers
The new phase will likely elevate overall project valuation, helping earlier buyers in Phase 1 gain appreciation. However, competition between both phases could influence resale dynamics, making unit-specific selections (corner units, higher floors) more valuable in the long term.
Investment Potential and ROI Expectations
Buyers are not just emotionally connected to their homes—they are financially invested. For this reason, analysing return on investment (ROI) is critical.
Appreciation Trends in Thane
Thane has demonstrated 10–12% YoY appreciation in micro-markets like Pokhran Road and Manpada. Key factors include:
- Infrastructure upgrades
- Entry of branded developers
- Tech parks and business hubs in Airoli & Ghodbunder Road
The Address by GS Thane, being a landmark development by a reputable brand, is likely to stay on the upper end of the appreciation curve.
Resale and Rental Potential
A 3BHK apartment in The Address by GS is likely to command a monthly rental of ₹75K–₹ 1 L, making it suitable for senior executives, NRIs, and expats.
Given the anticipated price appreciation post-possession in 2026, early investors could see capital gains of ₹50L–₹80L, depending on the floor plan and unit location.
Community and Lifestyle Vision
Beyond numbers, people choose homes for how they feel.
A Community-First Approach
Raymond Realty has integrated:
- Family-centric spaces like children’s play zones, elderly seating pods
- Jogging tracks, nature walk areas, and zen gardens
- A Wi-Fi-enabled clubhouse with co-working pods
This fusion of comfort, connectivity, and community makes it one of the most livable gated societies in Thane West.
Sustainability Measures
Green living is not an afterthought at The Address by GS:
- Rainwater harvesting
- Solar-powered lighting for common areas
- STP (Sewage Treatment Plant) and water recycling
- Tree cover preservation as per environmental clearance norms
All of these combine to offer a lower carbon footprint without compromising lifestyle.
Challenges to Consider
A well-rounded analysis should not ignore potential risks.
Delivery Delays
Although Raymond Realty has a good track record, construction is still ongoing. Any external economic shock (inflation, material shortages) could affect timelines.
JDA Dependencies
The reliance on JDAs (Joint Development Agreements) for land access, while capital efficient, introduces third-party risk. Buyers must ensure that land titles and partnership arrangements are documented and disclosed.
Premium Rate Resistance
Some market segments are hesitant to invest ₹2.5–₹3 Cr in Thane West when they could explore options in Powai or even Lower Parel. This price resistance may affect long-term resale liquidity.
Conclusion: Not All That Glitters Is Narrow—or Problematic
While The Address by GS Thane charges a premium, there’s no legal or financial smoke screen behind the sheen—just a well‑regulated high-end development by a reputable brand. The financial records are strong, and while there is risk in price benchmarking and JV‑style execution, nothing suggests systemic issues. Buyers seeking a luxury home in Thane must weigh design, location, and project track record—but can do so with confidence in fair and lawful dealings.
Frequently Asked Questions
Is The Address by GS Thane a legally approved project?
The Address by GS Thane is a RERA-approved project (MahaRERA ID: P51700011528). It complies with all legal and statutory requirements, offering transparency in construction timelines, approvals, and financial disclosures.
Why is The Address by GS priced higher than other projects in Thane?
The premium pricing reflects its branded developer (Raymond Realty), prime location on Pokhran Road 1, luxury amenities, and superior construction quality. Units like the 3BHK The Address by GS command higher rates due to demand and exclusivity.
What makes The Address by GS Season 2 different from the original phase?
The Address by GS Season 2 is expected to offer revised layouts, possibly smaller unit sizes, and updated amenities to cater to a broader buyer base. It builds on the success and branding of the first phase.
Disclaimer: The information presented in this blog is based on insights from real estate professionals and data sourced from reliable and publicly available platforms. While we strive to ensure the content is accurate and current, we do not guarantee its completeness or accuracy. This content is intended for informational purposes only and should not be construed as legal, financial, or professional advice. We disclaim any liability for errors, omissions, or outcomes from using this information. Readers are strongly advised to conduct their due diligence and consult with qualified experts before making any real estate investment or purchase decisions.
